Welcome to another blog. Today, we are going to talk about the common mistakes you make in email marketing. As a beginner, many of us have done this kind of stuff. I, myself, thought that what I was doing was good until I noticed that my campaign is not doing what it was supposed to.
Let us know what are the common mistakes that you should not practice in Email marketing.
1. Selling the wrong person
The first mistake is very common, not just in email marketing, but also in all kinds of marketing. By realizing your customer’s needs, you sell them your products. They won’t buy things they don’t need.
In email marketing, you have to clean up your email list from time to time. You can look for your email campaign’s start from time to time, and check for your bounce rate. Check if the niche of your content applies to the niche of your prospective client. You always have to make sure that you are selling your products or services to the right person/people.
So clean up your list, send them emails if they are interested in your product or service, and make sure you are sending the right thing to the right type of people. Always check your bounce rate and make sure that your email list is accurate at all times.
2. Selling hard
Just like in selling face to face. If you insist on all your good stuff at once, your buyer might think that maybe you are just having a hard time in life and that you are not genuine at all.
Be direct to the point. Do not, ever, require your reader to buy your product. Be a patient seller. In email marketing, your campaign can last for the whole week, with that you can tease your receiver about your promo or products every day, and you can tell them about your strength. Make them trust you in that short period, and make them realize that they need you.
Now that you know how to write an email to sell your product, start practicing with your friends and family. Do not ever sell to them because they will quickly become irritated, but do put yourself in their shoes. Remember that they are being bombarded daily by different emails and texts with promises of making them rich, and improving their health and wealth. And if you can make an impression among the barrage of daily emails, your job is done. Lastly, avoid the temptation to be aggressive in your email marketing. Let your customer draw their conclusions, and let them make their own decision.
3. Analytics negligence
Most first-timers just send and send an email every time. They don’t care whether their campaign is successful or their email is being read by their recipients. That is a big NO.
Neglecting emails’ analytics is as if you’re gambling to lose your business. You can check out the mail analytics on the analytics section of the email marketing tools you are using to know what step you need to do in your next campaign.
Do not lead your business into something you, yourself, ain’t sure of. Beware of the analytics, and if you can, maximize it.
If analytics are keenly checked before any campaign is initiated, failure can be prevented. Tracking basic metrics such as the open rate or click-through rate can give you insight into certain aspects of your campaigns, and advanced metrics, such as action rates or conversion rates, can provide even more valuable information.
4. Email Time
As I said in my previous blog, learn the best time when to send emails. You probably think that you can send emails anytime since they can still read them anyways. However, as a receiver, you should also think that there are times you wish not to receive emails or don’t read emails. Most probably because of personal matters or any reason behind that.
You should always keep in mind that every area of the world has a different time zone. And this is the best time to receive an email. You wouldn’t want, for sure, to receive emails right in the middle of your sleep. May it be a freebie or promotion?
As an email marketer, you should always think and research your receivers. How would they feel receiving your emails? You can always look on the internet for the best time to receive an email in a specific area.
Broadly speaking, you want to avoid sending emails during peak hours of email traffic. You’ll want to think about the bigger picture, too: when are people going to be most likely to read your email and consider your message? Being mindful of the best time to receive emails will help ensure your emails are received well and that you don’t harass your receiver.
5. Unclear Subject Line
The subject line, time sent, and first 20 words are the only visible when you receive an email. These 3 are the first thing you see when you open your email application. In the notification, on the other hand, the subject line is the only thing visible. It will pop up and show up to notify you once you receive an email. Having a very captivating subject line is off to a good start. Some beginner marketers even forget to put the subject line in their campaigns.
The subject line will be your hook for someone to open your emails. Once your receiver thinks that your subject line is something else, they will not hesitate to open your email, and even click on the links inside your email. The subject line is a powerful thing, you should create a subject line that will get your audience’s attention.
When it comes to deciding on the subject line, you have to think of what would make the person open your email. Is it giving them a bargain? Is it a little bit of humor? What do you want your receiver to feel once they open it? Your prospect’s inbox is a crowded, competitive place. And since your prospect doesn’t know who you are, your subject line needs to tell him why he should care about what you have to say. If you give your email a weak or vague subject line, your prospect will likely deem it unimportant and skip over it. So use your subject line wisely. Give your emails an enticing headline that encourages readers to keep reading.
Mistakes are the things we usually do, especially, when we are not that familiar with what we’re doing. On the other hand, you can still correct these mistakes by not doing the same thing again in the future. Since you already know what are the common mistakes in email marketing, make sure to avoid doing the same thing. Go clean up your email list, create an enticing subject line, find time to send an email, do not just sell but communicate, and believe that analytics are real and that you should mind them in doing an email campaign.
That is all for the common mistakes in email marketing. There are more than 5(five) actually. But these are the top 5, and mostly the things a beginner usually does.
If you think there are missing mistakes, you can beep us, and let’s come up with another set of common mistakes in email marketing. For now, let’s end it here. See you in our next blog!