Pros and Cons of Social Media Marketing

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Social media marketing has its advantage, however, it also has some downsides. Social media marketing has its advantages and disadvantages. Yes, it does but if you are coming from this marketing angle, the risks are lesser than internet marketing if you make things work according to the way you want them to be. The one thing you need to remember is that there is no holy grail of marketing. It is a mix of different things that will help improve your online brand. That said, let us take a look at the pros and cons of social media marketing.

Pros of social media marketing

In recent years, social media has grown in popularity as a means for businesses to market to their customers.

What some people call “social media marketing” is really just social media. Businesses and individuals use social platforms for networking, engagement, and customer service in addition to traditional uses like marketing. Social media can help with several important processes associated with marketing:

Increase brand recognition

Brand reputation is one of the main things that company owners are protecting. They are building their reputation from scratch, so they don’t want their years of sacrifices to go in vain. With social media marketing, you will be able to increase your company’s brand reputation.  

With social media marketing, you will be able to give your company/brand the limelight. You will be able to showcase your products, your services, and even your company’s achievement to the people who don’t know much about you. People from the dark will notice you and most probably be one of your future clients.

– It Generates Leads

Since you got so much attention from your community, you will be able to generate leads from your social media followers. Leads will be your potential clients. You can keep them and their contact details so you to offer them new promos easier. 
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More opportunities to convert

Since you are generating new leads and you also have your old leads, you will have more opportunities to convert. Giving them special offers will surely boost your converting analytics. 

Social media is full of people either running a business, social media managers, or just random people. With these types of people and being the most populated social media, you can gain attention from your followers and that’s your opportunity to convert them and be one of your clients.

Better search engine rankings

Some of your search engine rankings factors are SEO, Links, and Social Signals. These three(3)are things that have to do with your social media accounts. 

Your contents need to have CTA(Call-To-Action), and that call-to-action includes the link to your website. You can also put links of your blogs, services, products, and contact information on your social media platforms and that will drive traffic to your website. These things will serve as links, shared social signals, and SEO.


With social media marketing, you will be able to advertise for free. Since social media is free, you can also promote your business for free. Though you can also pay for paid advertisement but, that’s completely your choice. 

Aside from paid advertisement, you can also pay an agency to do your social media marketing, or buy some social media content templates to manage your social media.  All in all, you can use social media to market your business for free if you want to.

Improved customer satisfaction

Having social media account, your clients or followers will be able to contact you more accessible, you will be able to hear their thoughts easily. 

Hearing your customer’s thoughts, you will be able to know what are the things you need to improve. Seeing you improve and adjust for your customers will help you reach their expectations, and with that, you will give them the satisfaction that they deserve.

Cons of social media marketing

Social media marketing is becoming popular. Many businesses and business representatives regard it as one of the most effective ways to promote their services and in this way attract more customers. The most extensive social networks have hundreds of millions of active users a day. However, only a small percentage of these people are real potential customers. When you promote your products on different social networks, you will encounter misunderstandings and problems that will discourage potential customers from buying your products or using your website or social media profile. Besides, there are difficulties both for companies and for individuals when they try to use social media marketing and fail because they don’t know how to properly use it. We’ve made a list of disadvantages of social media that can still be easily avoided if carefully considered in advance by both novice users and experienced professionals.

Difficulties with managing online reputation

Since there are many social media users, you also have to accept the fact that there are trolls. These trolls are the ones giving unsolicited criticism without really having experience using the product or even consulting the social media manager about it. 

Difficulties are always there, all you have to do is endure them, and listen to your objectives and your client. Your reputation will stay as is or go higher if you prove the trolls wrong.

Connections are impersonal and unreliable

Building personal relationships and trust is one of the hardest things to do as a social media manager. Using social media is not that personalized, you are posting for the general public. You should develop personal connections with your follower, easier said than done though. 

Stop using unreliable sources for your content. It’s either you will be labeled as fake news or worse, you might get sued for it. Make sure that you are basing all your content on reliable sources.

Does not work for all businesses

Just because social media marketing is getting attention from most of the industry, doesn’t mean you should do it and you will have the same result as they got. As a marketer, you should have the best knowledge about your products or services and whether they will fit for social media marketing or not. With that, you should keep in mind what they say “choose your battle wisely”. 

 You should conduct research to know more if you’ll gain from social media marketing. Stop wasting your time, if you find out that your business and social media marketing won’t click, then find some other technique to market your business. 
Look for, they can help you with your marketing problems.


If you think that social media marketing is just creating content and posting it, you should stop it while you’re just starting. Social media will eat up your time from researching, creating content, outreach, posting, to communicating. 

That’s the reason why planners, virtual assistants, and agencies exist. They can do the job while you focus on relaxing.

Haters gonna hate

As I stated above, you can find trolls on social media. Some are just irrelevant and pointless, they will hate whenever they want to. They will give you hard time especially when you keep on giving them the attention they want. 

All you have to understand is that you’re products and services are doing great, you don’t have to mind the haters. They will hate whatever they want to, just do your thing and you’re good. Do not let the haters ruin what you establish, let them be.

Being inconsistent or not persistent

When you’re just starting your social media content, you often start very actively. You posted from time to time, reply to queries, and often ask your followers about their thoughts. However, maintaining that kind of activeness is very hard. 

Being a social media manager, you have to be consistent in everything you do on social media. Being persistent will help you avoid the biggest problems of social media managers and social media influencers, shadowban. Being shadowban will prevent your post to reach your followers.

And that’s it. That’s the list of pros and cons of social media marketing. You may see this as a threat(for cons) but stop worrying. Disadvantages must drive you to do better and try harder to make that disadvantages become your advantage. Just because it says, or someone says that you are at disadvantage, you won’t strive hard or you’ll give up eventually. Just do your best and you won’t regret it in the future.

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