Paid Advertising
Our goal is to give solution for all your Digital Marketing needs. Increasing your business productivity to its highest performance.
How can Paid Advertising help you?
Paid advertising can be an effective method for bringing in customers and increasing your brand awareness. We can help you refine your strategy and achieve your marketing goals
- Reaches your customers where they are.
- Increases your company’s prestige and credibility.
- You can target your ads extremely well.
- Help you stand out from your competitors.
- Increase sales by telling potential customers about your product or service.
- Generate awareness of your business.
Our Paid Advertising Approach
Paid advertising campaigns can introduce your business, sell a specific product, generate leads that can be followed up with other marketing tools.
Improve Your Digital Marketing Performance
With paid advertising, you pay to promote your brand or service. It’s a great way to promote your content and increase awareness of your company, but it’s important to have a well-defined objective so you know exactly what you’re paying for and can measure if the goal was achieved.
- Facebook Ads, promoted posts and sponsored stories
- Twitter sponsored tweets
- Youtube Ads (commercials)
- Instagram Ad Campaign
- Pinterest Ads
- LinkedIn Ads
- Website Ads; pop-ups, banners, etc.
- Paid Search Engine Ads; PPC and top ranks
How It Works
One of the best ways to reach your marketing goals is through Paid Advertising. It can help you and make your more advanced than your competitors.
1. Understand (and Use) Long Tail Keywords
Longtail keywords are keywords that are several words long. Rather than targeting “plumber,” you might target “emergency plumber near me” or “plumber to unblock a drain.” These are critical because they are more likely to match the words searchers use and they also indicate the searcher is ready to hire or buy.
Ubersuggest is a great resource for discovering keywords in your industry.
When using Ubersuggest, remember that you aren’t necessarily looking for the highest-traffic keywords. You are looking for the words your customers use to look for you.
Be on the lookout for long-tail keywords that are longer, more specific keywords that make up the majority of search-driven traffic.
2. Understand the Different Types of Paid Social Advertising
There are a lot of places to buy ads and each platform has its own strengths and weaknesses. Before getting started, you should understand the major types of paid advertising as well as their pros and cons.
Facebook Ads, promoted posts and sponsored stories
Facebook Ads is the most powerful way to connect with millions of potential customers. With a quick setup and dashboard, you can launch an ad campaign in minutes.
Twitter sponsored tweets
Twitter sponsored tweets allow you to target people who have similar interests with yours, helping you get the most out of your budget.
Youtube Ads (commercials)
There are many benefits of YouTube ads, but it is important to know that they are not for everyone. The first thing that you need to know about YouTube ads is that they will take up a lot of time and resources. They can also be expensive for some businesses, especially if they don’t have the budget for them.
Instagram Ad Campaign
Instagram is one of the most popular social media platforms for brands to advertise their products. Instagram ads are a type of in-feed ad that can be created and managed from within the Instagram app. A brand can create a campaign on Instagram by uploading an image or video, adding text, and setting a budget.
Pinterest Ads
Pinterest ads let you connect with people who are interested in what you have to offer. We use a combination of targeting and personalization based on someone’s interests, as well as data from connections they have on Pinterest, in order to help you find the right customers.
LinkedIn Ads
Advertise on linkedin to reach the right audience for your products or services. Whether you’re looking to promote jobs, products or services, our ads are designed with several different ad formats that appeal to different audiences.
3. Track Your Paid Ad Results
If you aren’t able to see how each of your ads is performing, then you shouldn’t be buying paid advertising at all. The beautiful thing about online advertising is that you get the opportunity to track everything. Google Analytics is an absolute must when it comes to online ad buying. This analytics package is free and easy to install.
Once you have it set up, you should become very familiar with Google Analytics Custom Campaigns. These options allow you to create a customized URL for each ad that will help you see overall performance for all of your advertising. Using Google Analytics in this way will give you a single dashboard for comparing all of your advertising campaigns.
4. Create a Landing Page
It is important to send incoming visitors to a unique page (called a landing page) on your website, rather than your homepage. This may seem counter-intuitive, but there are three very good reasons for using this strategy:
- Landing pages allow you to customize your message for incoming visitors. This means that you can continue the message you started with your ads, which creates a more cohesive experience.
- Custom landing pages allow you to push visitors toward specific actions, such as downloading a free ebook. (Displaying traditional navigation may distract your visitors.)
- Landing pages make tracking your visits very easy. This is especially important.
When you combine this strategy with easy funnel-tracking tools, you quickly can gain a lot of information about how to reach and sell to your new visitors.
In some cases, you can create a single landing page for an entire ad campaign. In other cases, you may want to create a specific landing page for each keyword that you purchase.
5. Review Your Paid Ad Results Regularly
Whatever you do, don’t look at your results every day. This practice can lead to hasty changes based on incomplete data. It is best to wait so that your analytics have time to accumulate accurate trends and information. Then determine a set time period for reviewing your statistics and making changes. It might be monthly, it might be weekly. Checking monthly is a good plan for picking up broad shifts.
Consider setting up spreadsheets to track your statistics. It’s easier to pick up on trends and understand what you’re seeing when you dig into your analytics to pull out the numbers for your spreadsheet.
Be prepared to kill keywords that are under-performing. Remember, conversion rates are your most important statistics for paid advertising, not clicks. Clicks just waste money if they aren’t driving leads or sales.
In paid advertising, the longer you run your ads, the better your rates and quality score will become. This will be true particularly if you rely heavily on good A/B testing and are constantly refining your ad buy.
Reasons Why You Should Choose Chonggos?
Our goal is to give solution for all your Digital Marketing needs. Increasing your business productivity to its highest performance.
We are a one-stop solution for all your Digital Marketing needs.
We help clients to build and maintain their success online.
Hassle-free and cost-effective solutions, that work!
We help businesses in discovering and realizing their digital potential
Testimonials
I’d like to share some great success stories from our customers. So far, 99% of our clients have seen an increase in their organic traffic and lead conversions with our service.
