What is Email Marketing?

What is email marketing and why should you use it?

Unusual as it may sound, email marketing is one of the most effective ways to market your business online. Businesses widely use this strategy to reach out to their customers and potential leads. 

The primary objective of this tactic is to build a trustworthy relationship with your customers so that they become lifelong customers and also, refer you to their friends and family members. Whether it’s a first date or an anniversary, gifts are great conversation starters that lead to deeper connections. 

With the help of email marketing, you can create an automated campaign that will impress your audience while also serving as an avenue for you to collect their information so that you can send them relevant content in the future. Here’s what you need to know about Email Marketing and its benefits:

What is Email Marketing?

As we are moving into the digital world or most of us known as the modern world, many businesses take advantage of it and maximize the use of modern technologies. 

Now let’s talk about email marketing. Email marketing is the process of sending emails to people who have opted-in to receive them. The emails can be sent by email (with or without a web interface), SMS, or push notifications. 

The point of email marketing is to build a relationship with your audience and keep them interested in your brand by sending emails that talks about your business, products, or maybe your once-in-a-lifetime offer.

There are two main types of email marketing: transactional and relationship-building. 

In transactional email marketing, you’re trying to sell something (like a product or service). You might use this type of email to send emails when someone signs up for your newsletter, completes a survey, buys an item on your website, etc. 

Relationship-building tactics like promotions and contests are used to keep people engaged with your brand over time.

Why should you use email marketing?

These past few years, physical contact is not really advisable. Email marketing is one of the main escapes of advertisers to promote their products. Here are some reasons why you should also use email marketing;

  • Budget-Friendly. Since email marketing only happens online or through email, you don’t have to pay for printed advertisements. The only possible things that you’ll pay for are the tools that you want to use. Aside from the paid tools, you can also look for the limited yet, very useful FREE tools online. We will talk about these tools in the next blog.
  • Unpariel result. Every client that we handle, and even us, chonggos, had very positive results every time we have an email campaign.
    Since we’ve been doing this for a while now, we are pretty sure that once we run a campaign, we can get positive results. This is very achievable even for the first-timers because of how huge the audiences-converted-clients there are in the current times.
  • Timesaving.  Most email marketing tools have their own scheduler, built-in. With that, you can create a whole week or month of a campaign in just a couple of days and schedule all the possible responses if they open, click, or reply to your mail. You could also send an email anytime by choosing the timezone of your preferred audience’s location.
  • Target Audience-locked. Your leads will be your receiver and you can customize all the mail and email templates based on your leads (niche). Aside from the niche, we also have target audiences in different areas of the world, you could actually do that, you could send them a message by segregating all your leads.

There are more reasons why you should use email marketing, let’s explore that in our future blogs.

How do you use email marketing?

If you’re going to do an email campaign, you need to have a concrete plan first. Be specific about the direction you wish to take. 

Based on your niche, you have to create a plan and emails that will capture their attention. Sending out mail to your audiences should be related to their business and maybe to them themselves. 

With all that, you can create a campaign that will surely benefit you and your business. 

For technicalities, all these email marketing tools are easy to understand and use. There are given templates, for free even, you can make use of them and create connected, impactful, and converting content in every mail.

3 Best Practices for effective email marketing

The first thing you should keep in mind is your PURPOSE. Before creating the whole campaign, as we’ve stated above, you should be clear about your purpose. If you have the right purpose in your campaign, everything will follow. You won’t be out of the line, you will be consistent. When you’re consistent, your audience will be able to tell that you are sticking to your plan and that once they hire you, they won’t be disappointed with the result.

The second thing is to BE A STORYTELLER. In every email you sent, there is this thing called “Subject” or “Subject Line”. Creating an eye-catching subject line will lure your receiver in opening your email and most probably clicking the links inside your email. Some email campaign starts with a story, connect their offer to the story, and then blast the target, that’s the slow approach. There’s this one also, called direct approach where you directly state your offer right from the beginning of your mail.

The last thing you should practice is putting CTA (Call To Action) in all your emails. CTA is an essential part of your every online transaction because it will serve as your calling card. With CTA, your reader can easily contact you whenever they are interested in your offer or even when they have questions.

Conclusion

The best part about email marketing is that it’s quick and easy to create a well-optimized campaign. Here are some of the most important things that you need to keep in mind while creating your email marketing campaigns;

With email marketing it’s important to ABIDE by the following rules:

  • Keep it short.
  • Be direct and concise.
  • Be consistent.

These are some of the best practices for effective email marketing. To get the most out of email marketing on your business website, you can use the available tools to craft compelling subject lines, create engaging email templates, and target your emails to specific audiences.

If you think you have a great marketing plan, then you’re more than likely doing it wrong. The most important thing about any type of marketing campaign is to make sure that it’s effective. There are a ton of ways to make your marketing more effective, and emails are one of them.

If you’re thinking about starting an email marketing campaign, start by defining your goals. You’re going to have to use a strategy that’s most likely going to be best suited for your business. 

It’s important to keep in mind that emails are (generally) one-way interactions. That means you need to make sure that the content you’re sending to your audience is engaging. Make sure to include images, infographics, and long-form content that keeps people engaged and interested.

It’s also important to remember that emails are best when they’re personalized. One-size-fits-all email campaigns will never be as effective as personalized emails. When you write your email, take the time to find out what your audience is interested in and tailor your message to them.

That’s all for this blog, I hope you’ve enjoyed reading my blog. Now you know what is email marketing, why should you use it and ways to make your marketing more effective. I hope this blog will help you. See you on my next blog!

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