20 Questions Help You Develop Your Content Strategy

content creation, social media strategy, digital marketing, brand promotion, engagement, audience growth, post scheduling, visual content, copywriting, analytics tracking, chonggos digital marketing, chonggos media

If you think you’re all set and ready to be a successful social media manager, think again. You can answer these 20 questions first. Let us test if you, really, are sure and ready to be a social media marketer.

Let’s get going.

1. Which social networks are most important for my business?

First, you have to ask yourself “which among the social media platform is compatible with your business?”. You better research which platform you’ll use. Each platform has different analytics in every niche. You better know your platform and maximize it.

2. What are your business objectives?

Getting to know your business objectives is one of the questions you need to ask yourself before starting your social media campaign. You won’t get off track if you know your objectives and your results will be more visible to you. 

If you’re a startup business owner, do not hesitate to message us and ask for help at our contacts.

3. Why do you use social media?

You should also ask yourself why are you using social media. If your answer is because you’ve seen some successful businesses relating to yours, then you should think again. We should keep in mind that social media marketing isn’t as easy as you think it is. If you think that your competitors are doing great on social media and you’re being left behind, it’s because they already established their name on social media. Hence, followers don’t mean success.

You should know that you’re using social media not just because you want exposure. You are using social media to inform, help, and connect with people.

4. Who is your target audience?

It is important to know who your target audience will be. You should know who will be the people you want to help. When you know your target audience, you will be able to create contents that are relatable to them. You will be able to create a connection to them and that’ll surely result in your success as social media manager. 

By knowing your target audience, you won’t have these dummy account-follower. You can be sure that your list is all related and interested in the content that you’re posting.

5. Do you understand the key differences between each network?

As a social media marketer or social media manager, you should know that there are different networks on social media platforms. You should know the big difference between social media and social networking. 

There are differences in analytics if you are using a business account on social media or just a regular account. As a social media manager, you should know those things and start using them to your advantage. 

6. What kind of content will you post on social media?

Your content should be about the interest of your followers. With that, you will be able to grow your community in just a short span. You can also make use of the trends and maximize them to the extent that you are gaining a lot of engagements without moving away from your niche. 

If you don’t know what to post on your social media account, you can study these 5 content pillars and you will have an idea of what your next posting will be.

7. How will you manage the day-to-day tasks of content creation and sharing?

There are tools available online to manage your day-to-day schedule. If you still do not have a plan for how will your day go, then start doing so, now! 


As social media managers, we should post often to inform our followers. It’s a hassle if you will decide on what you’re going to post at the exact moment you’re going to post. You should have used planners, or digital applications to plan out your posting on a daily basis. Notion, for example, Notion is the perfect epitome of a planner that you can use and manage easily.

8. When is the best time to schedule posts on each platform?

Another thing you should know is the best time to post. This time to post will vary depending on the activeness of your community. You also can look to the internet what is the best time you can maximize to post on social media in a certain area, to be more specific. Sometimes even though it’s the best time to post on Facebook doesn’t mean it is also the best time on Twitter. 

You should check your analytics to find out the best time to post for your niche, community, and area. You can also look it up on your search engine.

9. How often do you plan to post on social media platforms?

As for planning, you should plan a week. You should already plan the posting for next week. 

Planning will give you more time to revise if there’s any revision on your work. It won’t be hectic for you, you can also use your scheduler, you do not need to worry you might forget to post your content.

10. Do you need social media training to develop your voice, manage time, and use best practices for publishing content?

Anyone could be a “social media manager”, however, not everyone can be good at it. In order to be good at social media management, you have to do a lot of research, attend a lot of seminars and courses, and do a lot of trial and error. 

So, to answer this question. Yes, you need to attend these events and have to sacrifice things to be good at social media management.

11. Can you manage your social media alone without help from an agency?

Basically, you can manage. The real deal is, can you handle your social media properly and lead to success alone? It’s okay if you can’t manage your social media without the help of an agency. 

You can ask for the help of the agency in the meantime, if you already know the techniques, then you can take back the management and do it on your own. If you think that you can manage your social media right from the start, then I wish you the best.

12. Which tools can I use to manage social media more effectively?

There are various tools you can find online to manage your social media. From content creation, image editing, and scheduling, to analytics. 

For scheduling, Notion is one of the hyped tools along with the meta business scheduler(built-in). For Image and video editing, you can use Canva, Photopea, Capcut, and more. For written content, you can make use of copy.ai, Grammarly, wordtune, and more. 

If you wanna know about the top 10 tools you can use for such effective and successful social media management visit this bog at Top 10 Social Media Marketing Tools.

13. Are your social media goals in line with business objectives?

The advantage if you have the same target with your social media goal and your business objectives are that you won’t be having a hard time staying on track since you have the same objectives. 

Let’s say that one of your goals in social media is you wanna be known for your good service or products. Then one of your goals in business should be inclined toward the same goal; you wanna be known for having such exceptional products and services.

14. Do you have a clear brand personality that informs all of your messaging across profiles & platforms?

Every brand should know about branding. In branding, you have to have a brand character or brand personality. It will be your trademark to the point then whenever your audiences see your brand persona they will be able to tell that it’s from you or about you. 

You can also create a personality inside that persona. As much as possible, make your personality approachable, with that, your follower won’t hesitate to message you and have a talk.

15. How long will it take to research content ideas, design assets, and write copy for each piece of content that needs to be produced?

You can research content for just 1-4 hrs. The thing is how will you transform your research into compelling content? 

Creating content from scratch often takes about 6-8 hrs. So, creating content a couple of weeks before posting it is the ideal time.

16. Is your content consistent across platforms?

You can create consistent content every day across different platforms. The only thing that will change is the size of the image and video, the long duration of the video, the posting time, and the keywords you’ll put in your captions, hashtags, and alt text. 

You have to fix these technicalities to receive the best result you want to achieve.

17. How many hashtags should you use in a post?

Twenty-six (26) hashtags are the best practice you should have in every post. However, some social media platforms have a limited character in the caption, 26 hashtags will not fit. 

You have to sort your hashtags and omit some of them to create a post. Still, you can use the omitted keywords as their alt text. Doing so will still make you visible to the search engine results.

18. Should you create memes from your blog posts or articles?

When you are having a hard time thinking of content, try reviewing the RECIPE. RECIPE stands for Recreational, Educational, Conventional, Inspirational, Promotional, and Entrepreneurial. 

Memes can be classified as recreational posting. Therefore, yes you can post memes every now and then. If you want to know more about RECIPE or the content pillars, you can visit them at Content pillars.

19. Is it appropriate to use visual quotes from your blog posts and articles?

If you are planning to use and add visual quotes to your content, make sure you put all the credits to the owner. Give credits when it’s due. 

When you are planning to use their thumbnail, however, make sure that the image is copyright free. If not, you can edit a thumbnail, with the same context, on Canva. With this, you can be sure that you won’t be sued due to copyright infringement.

20. How will you promote your content on social media platforms and through email marketing or other channels?

There are other marketing channels available to promote your business. You can use email marketing, make sure to collect email list leads that are from real people to avoid bounce of your email.  

An email campaign is a very good promotion of social media accounts, pages, or groups. Just make sure, when you create a campaign, that you will put all your social media account links on your email CTA.

Now that you’ve read all the 20 questions, are you ready to be successful on your social media campaign? If so, welcome to the club. I hope I helped you to be the next great social media manager.

Want to know more about social media marketing? Read my other blogs at chonggos.com/blog/. Let us keep learning, my co-marketing managers. See you in my next blog!

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